Have you ever wondered why so many successful and larger companies use Direct Marketing to promote and sell their products? The answer is simple – it works!

Direct Mail vs. General Advertising

If you need to see a real return on your advertising dollar, take a look at how direct marketing compares to traditional advertising

Key Research Facts

Direct Mail lets you break through the advertising clutter!
Although consumers are exposed to hundreds of advertising messages each day, Canada Post delivers an average of only 2 items of addressed mail and 1 item of unaddressed mail daily. - Source: Canada Post Annual Report

Direct Mail is Effective!

• 64% of Canadians read addressed direct mail right away when it arrives.
• Another 23% of Canadians keep it to review later at a time more convenient to them.
Source: Canadian Facts, 2000

Direct Mail Will Increase Your Corporate Image!

Overall opinions of companies that use direct mail are more positive than for companies that use other direct marketing media. - Source: Canadian Facts, 2000 (Y0850)